Essays about: "Andreas Thörnblad"
Found 1 essay containing the words Andreas Thörnblad.
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1. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment
University essay from Ekonomihögskolan, ELNUAbstract : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). READ MORE
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