Essays about: "Anna Atras"
Found 1 essay containing the words Anna Atras.
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1. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE
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