Essays about: "Anna Atras"

Found 1 essay containing the words Anna Atras.

  1. 1. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Atras; Alexandra Lykova; [2013]
    Keywords : customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

    Abstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE