Essays about: "Anna Hellberg"

Found 2 essays containing the words Anna Hellberg.

  1. 1. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amy Vong; Anna Hellberg; Joanna Melander; [2016]
    Keywords : Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships;

    Abstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE

  3. 2. Health-care workers caring for children : The Early Childhood Development Program in La Paz, Bolivia

    University essay from Röda Korsets Högskola

    Author : Anna Lindström; Louise Hellberg; [2015]
    Keywords : Early Childhood Development; Children; Health Promotion; Global Nursing; Ethnography;

    Abstract : ABSTRACT Background: Bolivia has a high child mortality rate and many children´s living conditions are inadequate. In order to reach the Millennium Development Goals non-governmental organizations play an important role when the governmental efforts are insufficient. READ MORE