Essays about: "Anna Kihlberg"
Found 1 essay containing the words Anna Kihlberg.
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1. To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. READ MORE
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