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Found 4 essays matching the above criteria.

  1. 1. Skogens roll i klimatfrågan : en medieanalys av Dagens Nyheter 2010–2019

    University essay from SLU/Dept. of Forest Economics

    Author : Anna Halldén; [2020]
    Keywords : inramningsanalys; klimatförändringar; klimatpolitik; media; skogspolitik; climate change; climate politics; forest politics; frame analysis;

    Abstract : Det finns många aktörer med olika perspektiv på skogens roll i klimatfrågan. Dessa perspektiv kan skildras i media av aktörer som får mediautrymme. Media påverkar allmänhetens uppfattning genom att sätta agendan och avgöra vilka perspektiv som publiceras i mediet. READ MORE

  3. 2. THE IDEATIONAL SOURCES OF POLITICAL WILL TO IMPLEMENT ANTI-CORRUPTION REFORM. Principal-Agent vs. Collective Action in Indian Sub-national States

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Anna Svensén Burgman; [2017-11-30]
    Keywords : anti-corruption measures; systemic corruption; the ideational turn; principal-agent problem; collective action problem;

    Abstract : The field work was funded by the Centre for Collective Action Research (CeCAR) at the University of Gothenburg. Thank you for making this project possible. I would also like to thank Martin Sjöstedt for useful feedback and guidance. Special thanks to my supervisor Anna Persson for valuable advices and for believing in my idea. READ MORE

  4. 3. Three Little... & Other Stories - A quantitative study of using specific endorser types in storytelling

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Jonsson; Anna Sjöstedt; [2013]
    Keywords : Storytelling; Endorsement theory; Marketing communication; Branding; Founder;

    Abstract : Many companies use Storytelling today. While its effectiveness has been established in several studies, little investigation has been made into how a story should be composed in order to be effective in terms of consumer response. READ MORE

  5. 4. Catching the train of social networking?: A case study of Storstockholms Lokaltrafik

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie von Heijne; Anna Sjöstedt; [2010]
    Keywords : Social media; Mindset; Public transportation; Political organization; Willingness to change;

    Abstract : In society today we see a prominent trend for companies to become present in the world of social networks that exist on the Internet. In order to reach the younger generations this is an increasingly important platform for communication. READ MORE