Essays about: "Ansoff"

Showing result 6 - 7 of 7 essays containing the word Ansoff.

  1. 6. Recession-proofing : - A case study of how Small and Medium-sized Enterprises remain resilient during times of recession

    University essay from Institutionen för marknadsföring (MF)

    Author : Elizabeth Salenborg; Therese Stålered; [2013]
    Keywords : Resilience; recession; SMEs; strategy formulation; resource-based view; dynamic capabilities; strategic change; turnaround strategies; proactive approach; Ansoff growth model;

    Abstract : The world today is confronted by the worst financial and economic crisis since the Great Depression of 1920’s. Due to the financial system being globalised and interdependent, the contagion effects of the financial crisis trickled down to Europe and ultimately triggered the recession of 2007-2009, which had far-reaching repercussions on cross-border economic activities. READ MORE

  3. 7. Mobile Payments : Comparison of Mobile Wallet Concepts

    University essay from KTH/Kommunikationssystem, CoS

    Author : Srikant Narayan; [2013]
    Keywords : ;

    Abstract : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. READ MORE