Essays about: "Antonia Reinauer"
Found 2 essays containing the words Antonia Reinauer.
-
1. The Formation of Customer Experience Through Offline-Online Channel Integration
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. READ MORE
-
2. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
Result pages:
1