Essays about: "Apparel case study"

Showing result 1 - 5 of 60 essays containing the words Apparel case study.

  1. 1. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  3. 2. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  4. 3. Integrity and Security Considerations of Transparency and Traceability : an Exploratory Case Study of Traceability Validation Systems

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Caroline Löwenhav; Hanna Tingsvik; [2022]
    Keywords : Transparency; Traceability; Social Perspective; Integrity; Security; Traceability Validation System; Exploratory Research;

    Abstract : Background: In recent years, unfair and unsafe working conditions have been reported, raising concerns among stakeholders and end-users. The demand for fashion brands to take further responsibility for social sustainability and transparency has increased. READ MORE

  5. 4. A Theoretical Analysis of Labour Exploitations in the New British Readymade Garment Industry using the 'Sweatshop Regime' Theory

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Eilidh Dempsey; [2022]
    Keywords : ;

    Abstract : The recent phenomena of reshoring apparel manufacturing back to the UK has developed economic opportunities for the British garment industry alongside worsening labour conditions and social costs for its workers. Historic and ongoing international debates and research that have focused on the topic of labour conditions of global apparel manufacturing have been achieved and published using the sweatshop regime theory, which here is defined as the unjust and socially oppressive labour system of garment manufacturing. READ MORE

  6. 5. The Circular Fashion Economy : A Case Study on the Role of Unsold Apparel in Circular Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : David Jansson; Victoria Sjöbohm; [2022]
    Keywords : Circular Economy; Circular Strategies; Deadstock; Drivers and Barriers; Excess Inventory; Fashion; Cirkulär ekonomi; cirkulära strategier; deadstock; drivkrafter och barriärer; överlager; mode;

    Abstract : The fashion industry is one of the most heavily polluting industries in the world. The industry has traditionally operated through the linear economy utilizing a take-make-waste supply chain. The appearance of the circular economy has provided the fashion industry with the opportunity to change its business models to more circular alternatives. READ MORE