Essays about: "Aylar Ghavvasi"

Found 1 essay containing the words Aylar Ghavvasi.

  1. 1. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE