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Showing result 1 - 5 of 57 essays matching the above criteria.

  1. 1. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G

    University essay from Lunds universitet/Produktionsekonomi

    Author : Terese Hilmersson; Ebba Lindström; [2023]
    Keywords : XR technologies; HMD; B2C commercialization; value capturing; revenue models; ecosystem mapping; adoption network; high- tech innovations; Technology and Engineering;

    Abstract : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. READ MORE

  3. 2. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  4. 3. The Future of Urban Last Mile Deliveries - Not a piece of cake

    University essay from Lunds universitet/Teknisk logistik

    Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
    Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

    Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE

  5. 4. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

  6. 5. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sai Krishna Babu Rajendra Prasad; [2023]
    Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE