Essays about: "BUYING DECISIONS"

Showing result 1 - 5 of 84 essays containing the words BUYING DECISIONS.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Kimia Emami; Andrea Makarová; [2023]
   Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

   Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

4. 3. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

5. 4. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

6. 5. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

   University essay from Jönköping University

   Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
   Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

   Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE