Essays about: "BoP"

Showing result 21 - 25 of 39 essays containing the word BoP.

  1. 21. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Linder; Heimar Svensson; [2014-12-05]
    Keywords : Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Abstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE

  2. 22. Information and Communication Technology (ICT) in Kenya: Exploring the possibilities of a prosperous market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Gabriella Andersson; Mikaela Odlander; [2014-08-12]
    Keywords : ;

    Abstract : Information and communication technology (ICT) has reportedly enabled the world’s poorest, living at the bottom of the income pyramid, to earn an income, solve conflicts, reduce isolation and has assisted in emergencies. Kenya is one of the most advanced nations in Africa with a high level of technological development. READ MORE

  3. 23. Collaboration Between Sectors for Social Innovation : The Refugee Housing Unit Case

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Dorothy Macharia; Daniel Garcia; [2014]
    Keywords : Social Innovation; Cross Sector; Collaboration; Refugee Housing Unit; Bottom of the Pyramid;

    Abstract : Background: Events happening in the 21st century- global economic crisis, naturaldisasters, extreme poverty, struggles and conflicts have led to a realization that we areliving in a troubled world where we are interdependent in one way or the other. These issues tend to be complex and intertwined such that delegating them to a single sectoris too huge of a task to bear, thus the need for social innovation through cross sector collaboration. READ MORE

  4. 24. Surgical Treatment of Peri-implantitis: Treatment Results -a pilot study

    University essay from Umeå universitet/Tandläkarutbildning

    Author : Lina Bengtzboe; Stina Öskog; [2014]
    Keywords : ;

    Abstract : Peri-implantitis is an infectious disease and one of the treatment methods involves surgical debridement of the infected area. The aim of this pilot study was to investigate treatment outcome after surgical treatment of peri-implantitis in humans. READ MORE

  5. 25. Market barriers in the Bottom of the Pyramid : case studies in Tanzania and Kenya

    University essay from Sektionen för hälsa och samhälle

    Author : Oliver Jansson; Albin Nilsson af Sillén; [2013]
    Keywords : BoP; Africa; Tanzania; Kenya; market barriers; Bottom of the Pyramid;

    Abstract : A majority of the world’s population can be classified as Bottom of the Pyramid (BoP), which means that they earn less than USD 3,000 per year. In addition, it is estimated that 12 % of the worlds BoP population live in Africa. READ MORE