Essays about: "Bobby Zhou"
Found 2 essays containing the words Bobby Zhou.
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1. The Role of Professional Identity in Digital Transformation : The Case of Heavy Equipment Operators in the Swedish Earth-Moving Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Digital transformation has become a hot topic both amongst practitioners and researchers. However, a vast majority of industries are struggling with collecting the benefits from digital transformation, and the Swedish earth-moving industry is no exception. READ MORE
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2. Using Machine Learning to Detect Customer Acquisition Opportunities and Evaluating the Required Organizational Prerequisites
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This paper aims to investigate whether or not it is possible to identify users who are about change provider of service with machine learning. It is believed that the Consumer Decision Journey is a better model than traditional funnel models when it comes to depicting the processes which consumers go through, leading up to a purchase. READ MORE