Essays about: "Brand Placement"
Showing result 11 - 15 of 24 essays containing the words Brand Placement.
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11. Impact of private labels' in-store placement on consumers' quality perception and purchase intention : An empirical study investigating Apoteket AB
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Titel Impact of private labels' in-store placement on consumers' quality perception and purchase intention – An empirical study investigating Apoteket AB Date 2016-06-03 Level Master Thesis in Business Administration, 15 ECTS Institution School of Business, Society and Engineering – Mälardalen University Authors Sofia Helleday Claudia Kögler 26th May 1993 12th September 1991 Supervisor Konstantin Lampou Keywords Private labels, in-store placement, quality perception, purchase intention Research questions How do specific in-store placements of a private label product affect consumers' quality perception? How do specific in-store placements of a private label product affect consumers' purchase intention? Purpose The purpose of this study is to investigate a potential impact of private labels' in-store placement on consumers' quality perception and purchase intention with a view to the Swedish pharmacy market – namely, Apoteket AB, which is regarded as the research's case example. Method Systematic observations were carried out in two Apoteket AB stores first, which facilitated the structure of the customer survey. READ MORE
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12. Fear, the way to effective product placement?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... READ MORE
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13. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE
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14. The Commercial Chameleons on Social Network Sites - How native advertising affects ad and brand attitude among social network site users
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With the increased volume of commercial content online most social network sites have adopted so-called "native" advertising on their websites to convey marketing messages more subtly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its effects on ad attitude and brand attitude among social network site users. READ MORE
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15. Kapsprickor och avverkningsaggregat
University essay from SLU/School for Forest ManagementAbstract : This study was made for the Swedish forest company Sveaskog because the sawmills they delivered timber to had noticed a high frequency of bucking splits in their products. Coworker Jim Edström at Sveaskog also wanted to know if there was a big difference between different felling heads. READ MORE
