Essays about: "Brand Placement"

Showing result 6 - 10 of 24 essays containing the words Brand Placement.

  1. 6. Variety versus Recurrence of Advertisement in Cross Reality Experiences

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eric Blomquist; [2019]
    Keywords : Advertisement; Cross Reality Experience; User Experience; Virtual Reality; Product Placement; User Study;

    Abstract : Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. READ MORE

  3. 7. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. READ MORE

  4. 8. Product placement : A study of audience perception on brand recognition and congruence

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ida Hansson; Lovisa Mattsson; [2017]
    Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

    Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE

  5. 9. Product Line Extension in an Online Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Bjarke; Madeleine Hultin; [2017]
    Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

    Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE

  6. 10. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Gageler; Jolien van der Schee; [2016]
    Keywords : Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

    Abstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE