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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Keywords : ;

   Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

3. 2. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
   Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

   Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

4. 3. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Axel Eklund Bona; Hedda Sievert; [2022]
   Keywords : Performance Management Systems; PMS in Luxury Brands; Forms of Capital;

   Abstract : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. READ MORE

5. 4. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
   Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

   Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

6. 5. Analysing Non-Desired Output Data from High Throughput Sequencers for the Identification of the Source of Contamination

   University essay from KTH/Proteinvetenskap

   Author : Mayra Guadalupe Martinez Maldonado; [2022]
   Keywords : high-throughput sequencing; metagenomics; MGI; contamination; molecular barcode; högkapacitetssekvensering; metagenomik; MGI; kontaminering; DNA-streckkod;

   Abstract : High-throughput Sequencing (HTS)-tekniker fortsätter att utvecklas snabbt, vilket ökar genomströmningen och minskar sannolikheten för fel. MGI Tech Co., Ltd. (MGI) är ett ledande HTS-varumärke som använder DNBSEQ-teknologi och finns i Center for Translational Microbiome (CTMR). READ MORE