Essays about: "Business Research"

Showing result 1 - 5 of 3518 essays containing the words Business Research.

  1. 1. Millennials & Cross-cultural leadership

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Veronica Hörnby Liljeblad; [2017]
    Keywords : Millennial generation; Cross-Cultural leadership; GLOBE; Baby Boomer; Generation X;

    Abstract : As globalization and technological development have become increasingly influential in the last decade a new type of pressure on leaders around the world has emerged that entails a need for Cross-cultural leadership abilities. Being engulfed in these developments has arguably influenced the new generation of leaders Millennials, to cope with these complexities better than previous generations. READ MORE

  2. 2. Knowledge For Life

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Cajsa Dahlberg; Mikaela Jaconelli; [2017]
    Keywords : Knowledge Transfer; Element View; Process View; Sout Africa; HIV AIDS;

    Abstract : Researchers have foreseen HIV/AIDS to be one of the biggest threats to the general business climate and profitability of companies in Africa. The virus thus affects individual workers, companies as well as the labor market as a whole. READ MORE

  3. 3. Business cases from Sweden - an analysis

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Linnea Solman; [2017]
    Keywords : Case Studies; Cases; Business; Sweden; Fallstudie; Sverige;

    Abstract : The purpose of this article is to investigate and analyse business casestudies from Sweden. The focus is to find out how many businesscases there are published from Sweden, when they were publishedand what areas within business they are written about. READ MORE

  4. 4. Transferring components of brand loyalty in a brand extension scenario within FMCG

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; [2017]
    Keywords : Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Abstract : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. READ MORE

  5. 5. How can IT Contribute to Servitization in Manufacturing Firms? An investigation of the strategic role of the IT organization

    University essay from Göteborgs universitet/Graduate School

    Author : Klaus Schrenker; [2016-12-19]
    Keywords : ;

    Abstract : This work adds to the vast body of literature on servitization in manufacturing firms by investigating the contribution of dynamic capabilities and the strategic role of the IT organization to servitization. Specifically, the study develops three strategic roles the IT organization can play, based on an extensive literature review, and designs indicators which enable the measurement of these roles together with dynamic capabilities. READ MORE