Essays about: "Business Tourism"

Showing result 6 - 10 of 170 essays containing the words Business Tourism.

  1. 6. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jongwoo Lim; [2023]
    Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE

  2. 7. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ivelina Petkova; Sofia Rosin; [2023]
    Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

  3. 8. How can Trust-Based Public Management Influence Sustainable Destination Development? : A case study of Vadstena, Sweden

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jenny Melander; [2023]
    Keywords : ;

    Abstract : Tourism is a fragmented industry with multiple stakeholders and often occurs in an area with unique characteristics. Therefore, in order to ensure that management and development strategies are suitable and sustainable for the area and its stakeholders, collaboration and involvement have been identified as essential aspects. READ MORE

  4. 9. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  5. 10. Nomadism without Borders: Exploring Connections in Digital Nomad Destinations : An Ethnographic Multiple-Case Study in Malaysia & Colombia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Joan Boluda Chova; Konstantin Trutz von Ehrlich-Treuenstätt; [2023]
    Keywords : digital nomad; destinations; practices; locals; gentrification; alienation;

    Abstract : Background: Globalization and remote work following COVID-19 have boosted the tourism profiles of lifestyle travelers. Especially digital nomads, individuals that work remotely while traveling. These arising tourists contrast with the mass tourism industry, in the sense that digital nomads stay longer and may engage with local culture. READ MORE