Essays about: "Business segments"

Showing result 16 - 20 of 163 essays containing the words Business segments.

  1. 16. Transforming towards “PaaS” offerings : Areas of concern for OEMs & Transformation Readiness Scale

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Ali Jumaa; [2022]
    Keywords : ;

    Abstract : The purpose of the project is to investigate and gain knowledge about the process of transforming OEMs’ business structures from a transactional business to a result-oriented product service system or a performance as a service offering. Companies from various market segments have started to offer their customers result-oriented offerings to prolong the life cycle of their products and promote longer customer relationships to secure future business. READ MORE

  3. 17. What is the future of emission data? A study of environmental purchasing criteria in the heavy road freight transport industry in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Måns Kvarnfors; Magnus Åström; [2022]
    Keywords : emission data; purchasing; GHG emissions; road transport; Sweden; environmental purchasing; Technology and Engineering;

    Abstract : Heavy road freight transports in Sweden are responsible for a significant portion of national greenhouse gas emissions. Earlier research has looked at the purchasing process of transports in a business-to-business context and established its importance for limiting environmental impact. READ MORE

  4. 18. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miina Yamada; [2022]
    Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

    Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

  5. 19. Battery Cell Offering for Mid-Market Battery Electric Vehicles

    University essay from Lunds universitet/Innovationsteknik

    Author : Oscar Bengtsson; Rebecka Markensten; [2022]
    Keywords : lithium-ion battery; BEV; mid-market; low-cost battery; Technology and Engineering; Business and Economics;

    Abstract : The rapid transformation of the automotive industry to electric vehicles is putting immense pressure on not just vehicle manufacturers (OEMs), but the entire battery electric vehicle (BEV) supply chain. This includes lithium-ion battery cells, the current state-of-the-art technology for energy storage in BEVs. READ MORE

  6. 20. Dynamic Capabilities and Business Model Innovation : A multiple case study in SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sangavi Vetrivel; Xiaoxia Tie; [2022]
    Keywords : dynamic capabilities; business model innovation; digital transformation; SMEs; digitalisation; sensing; seizing; transforming;

    Abstract : Background: With the emerging and disruption of new technologies, digital transformationhas heavily impacted on businesses of all kinds, especially SMEs. Consequently, organizations must innovate their business model to adapt the changeable environment in many ways such as providing new products & services, developing new markets, more collaborations with partnership, and investing digital tools to deliver more value to the customers. READ MORE