Essays about: "Carl Lindwall"
Found 1 essay containing the words Carl Lindwall.
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1. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context
University essay from Industriell marknadsföring och industriell ekonomiAbstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE
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