Essays about: "Cecilia Bonnevier"

Found 1 essay containing the words Cecilia Bonnevier.

  1. 1. Can Cause-Related Marketing Give Rise to Triple Win Situations?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Caroline Nilsson; Cecilia Bonnevier; [2013-07-11]
    Keywords : CSR; CRM; fit; consumer engagement; alliances mutual projects; non-profit organizations; social cause;

    Abstract : .... READ MORE