Essays about: "Cecilia Sihvo"

Found 2 essays containing the words Cecilia Sihvo.

  1. 1. Consumption in life transition : How do unemployed consumers behave in the marketplace?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Cecilia Sihvo; Diana Mesanovic; [2010]
    Keywords : life transition; consumer identity; consumption; social class; the self- concept; the extended self; resistance; consumer resistance; escaping the market; desires; consumer desire; purchase decision; consumer decision; experience; impulse buying; consumer; involvement; methods; preparations; temptations; collecting information; priorities; everyday life resistance; reversed habitual decision making; the process of consumption in life transition.; livsförändring; konsument identitet; konsumtion; samhällsklass; självuppfattning; utökat ego; motstånd; konsument motstånd; fly från marknaden; begär; konsument begär; köpbeslut; konsument beslut; upplevelse; spontanköp; konsument; involvering; metoder; förberedelser; frestelser; samla information; prioriteringar; vardags motstånd; omvänt rutin besluts genomförande; konsument processen under en livsförändring.;

    Abstract : Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. READ MORE

  3. 2. Application of the Balanced Scorecard : In the healthcare department within Jönköping County Council

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Sihvo; Caroline Schöld; Kristin Gustafsson; Sarah Summitt; [2009]
    Keywords : Balanced Scorecard; Public sector; Jönköping County Council;

    Abstract : Background: Kaplan and Norton developed the Balanced Scorecard in 1992. This framework has given the management the opportunity to better understand how the organization is functioning. Communication is the vital factor for success with the Balanced Scorecard and the organization. READ MORE