Essays about: "China companies market research"

Showing result 1 - 5 of 150 essays containing the words China companies market research.

1. 1. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jianfeng Yang; Manying He; [2023]
   Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

   Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

3. 2. Application of the Merton Model and the Altman Z-score Model in Credit Risk Assessment - an Empirical Study on Chinese Listed Companies

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Runzhou Chen; Hongzhe Fu; [2023]
   Keywords : Credit risk assessment; the Merton Model; The Altman Z-score model; Chinese market; Business and Economics;

   Abstract : Corporate default poses significant risks to investors and stakeholders, highlighting the importance of predicting and managing financial risk effectively. When the geographical scope is narrowed down to China, the unique characteristics of the Chinese market, such as the lack of comprehensive credit risk databases and the influence of state-owned enterprises and small-medium enterprises, present challenges in accurately assessing creditworthiness. READ MORE

4. 3. Designing Local Navigation for Chinese Populations : A qualitative study about how Chinese users’ local navigation preferences differ from the preferences of European users

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Julia Anna Chen; Yousef Modar Oudeh; [2022]
   Keywords : User experience; Interaction design; User interface; Local Navigation; User-centered design;

   Abstract : The international communities of user interface, user experience and interaction designers are in an increasing need of considering Chinese users’ experiences when designing websites. China, along with other mandarin speaking populations, consists of a huge market. READ MORE

5. 4. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nellie Karlsson; Lina Carlberg; [2022]
   Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

6. 5. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Vy Nguyen; Nhu Nguyen; [2022]
   Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE