Essays about: "Chinese Software Market"
Showing result 1 - 5 of 11 essays containing the words Chinese Software Market.
-
1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE
-
2. The Battle in the Wind Energy Industry : The Case of Envision Energy
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Wind power is one of the world fastest growing electricity sources in the world and has since 1990 roughly been doubling in capacity every four years. The industry boom and the followed technology development has made the clean and inexhaustible wind energy, price competitive with fossil fuels, making wind power a sustainable tool to address climate change. READ MORE
-
3. Evaluating the application of CRM systems in Chinese companies by CSF
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE
-
4. Analyzing potential barriers of Agile adoption in Chinese software development organizations
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : For the last decade the IT industry has been transitioning to Agile software development due to the impending need for a more flexible development process. China’s IT industry is growing drastically, but to stay competitive in the global market the Chinese organizations have to constantly adapt and reorient to today’s market needs. READ MORE
-
5. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE