Essays about: "Christopher Kontio"

Found 2 essays containing the words Christopher Kontio.

1. 1. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Eliot Bota; Christopher Kontio; [2022]
   Keywords : ;

   Abstract : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. READ MORE

3. 2. An Exploration of Satirical Internet Memes Effect on Brand Image

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
   Keywords : Marketing; memes; brand image;

   Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE