Essays about: "Cilla Palmroos"

Found 2 essays containing the words Cilla Palmroos.

  1. 1. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  3. 2. How do you succeed on Tinder? An exploratory study about young women’s self-presentation and strategies online

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jörgensen Pesch; Cilla Palmroos; [2020]
    Keywords : Self-presentation online; Tinder; online dating; true self;

    Abstract : Background: As the expanding digital tools of communications provide new ways for people to interact online, new ways of initiating relationships have emerged from this technological development. From traditional online dating sites to today’s proximity dating applications that enable users to easily interact with other users nearby with the help of geolocation technology. READ MORE