Essays about: "Communication strategic communication"
Showing result 21 - 25 of 543 essays containing the words Communication strategic communication.
-
21. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE
-
22. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys
University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskapAbstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE
-
23. Middle Ground, Major Impact: The Enabling Role of Middle Managers in Digital Transformation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In the digital age, incumbent firms must evolve to stay competitive and face the disruption brought by technological change. Companies wishing to undertake this shift not only need to acquire new digital technologies, but significantly reshape their processes and their human resources. READ MORE
-
24. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. READ MORE
-
25. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE