The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

Abstract: The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. Through analysis of Baidu Index data and a questionnaire survey, the study explores the extent to which these neologisms have become part of Internet users’ linguistic repertoire. The findings indicate the successful incorporation of these neologisms into daily discourse, demonstrating lexical adaptation, semantic shift, and pragmatic communication needs. One prominent finding is the strategic use of less familiar Internet buzzwords by the mass media in China. This finding suggests a complex interplay between netizens, media, and government control, as the media incorporates Chinese Internet neologisms that have penetrated everyday life while disseminating government-created neologisms for state propaganda. Future research could explore the acceptance and usage of political terms in Chinese Internet slang among the public in China. The findings also highlight the dynamic nature of language in the digital age and emphasize the importance of considering social and political factors in language research. By further exploring the complexities of Chinese Internet neologisms, we can gain a deeper understanding of language evolution and its implications for contemporary Chinese society.