Essays about: "Community media"

Showing result 21 - 25 of 446 essays containing the words Community media.

  1. 21. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 22. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  4. 23. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Earl Dube; [2023]
    Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

    Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

  5. 24. Communicating Participatory Budgeting : Insights from Makueni County in Kenya

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Elmi Hussein; [2023]
    Keywords : Participatory communication; participatory budgeting; power dynamics; WhatsApp; Facebook; social media; digital tools; mobilisation; dialogue; elite capture; public engagement; development; Makueni; Kenya;

    Abstract : Kenya's 2010 Constitution marked a significant shift towards decentralised governance and public participation as key drivers of sustainable development (Finch and Omolo, 2015). One of the primary strategies county governments employ to achieve this goal is participatory budgeting (PB), which empowers communities and devolves power to support inclusive and equitable development. READ MORE

  6. 25. Pixels to Purls : Unravelling the Revival of Knitting in the Digital Age

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Niemelä; [2023]
    Keywords : Knitting; Online communities; Participatory culture; Knowledge sharing; Stickning; Onlinenätverk; Delaktig kultur; Kunskapsdelning;

    Abstract : Denna studie utforskar återuppträdandet av stickning som en populär aktivitet och den roll som online-plattformar spelar för att stödja och upprätthålla denna trend. Genom intervjuer med stickare och analys av online-gemenskaper för stickning visar studien att stickning har upplevt en återkomst på grund av dess nostalgiska och terapeutiska drag, vilket främjar kreativitet, gemenskap och en känsla av samhörighet. READ MORE