Essays about: "Conclusion of communication theories"

Showing result 21 - 25 of 148 essays containing the words Conclusion of communication theories.

1. 21. The ethics of genome editing of animals

   University essay from SLU/Dept. of Animal Breeding and Genetics

   Author : Annelien Prosman; [2021]
   Keywords : ethics; genome editing; animals;

   Abstract : In the Western culture nowadays, a large number of animals is used for food production and because of the growing world population, the demand for animal products is increasing even more. Since the planet has its environmental boundaries, it is important that these products are produced sustainably to minimize negative environmental impacts. READ MORE

3. 22. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Yasmine Hartvig; [2021]
   Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

4. 23. Transitioning Towards the Regenerative Business Phase : An exploratory study of SMEs from the perspective of sustainability consultants

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rebecca Palm; Maja Sieczko; [2021]
   Keywords : Sustainability; Small and Medium-sized Enterprises SMEs ; Regenerative Businesses; Organizational Change; Corporate Sustainability;

   Abstract : Background: The importance of sustainability is growing; however, the mindset of many businesses remains in the profit-driven take-make-waste economy, aiming for limitless growth. Humanity cannot continue with business-as-usual, and a paradigm shift must occur to ensure a future for the planet. READ MORE

5. 24. “Grönmattning” på konsumentmarknader : en fallstudie av hur konsumenters attityder och köpbeteenden påverkas av marknadsföring med miljö- och hållbarhetsbudskap

   University essay from SLU/Dept. of Economics

   Author : Nicole Chidiac; Malin Olsson; [2021]
   Keywords : greenwashing; grönmattning; reklamtrötthet; grön marknadsföring; hållbar marknadskommunikation; Herzbergs tvåfaktorsteori;

   Abstract : I en alltmer digitaliserad värld, med en ökad användning av grön marknadsföring via sociala plattform, har detta i samband med en växande oro för klimatförändringarna lett till en större medvetenhet och ett ökat intresse för miljövänliga produkter bland konsumenter. I och med detta uppmärksammas ett nytt framväxande fenomen av reklamtrötthet för reklam med miljö– och klimatanspråk, även benämnt som “grönmattning”. READ MORE

6. 25. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE