Essays about: "Instagram beauty content"

Showing result 1 - 5 of 7 essays containing the words Instagram beauty content.

1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

3. 2. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Yasmine Hartvig; [2021]
   Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

4. 3. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

5. 4. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Meagan Nouis; [2020]
   Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE

6. 5. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Fanny Evensson; Erika Jansson; [2020]
   Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

   Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE