Essays about: "Conclusion of mobile phones"

Showing result 26 - 30 of 37 essays containing the words Conclusion of mobile phones.

  1. 26. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE

  3. 27. Does Wrapp help companies create brandadvocates?

    University essay from KTH/Industriell marknadsföring

    Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE

  4. 28. A location-based application : - From a consumer perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Maria Andersson; Felix Ekman; Björn Sahlquist; [2012]
    Keywords : Location-based marketing; smartphone; application;

    Abstract : The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themselves. READ MORE

  5. 29. Human-Computer Interaction in a Smart House

    University essay from Sektionen för hälsa och samhälle

    Author : Leiming Bao; Chunyan Sun; [2012]
    Keywords : Human Computer Interaction; Model; Interface; Design; Usability; user experience; touch screen; restriction; smart house;

    Abstract : The quality attribute concerning usability is generally of significant importance to systems. The area of Human Computer Interaction, HCI, especially handles several usability aspects. This degree project emphasizes HCI in a context of, so called, Smart House. READ MORE

  6. 30. To touch or not to touch : A comparison between traditional and touchscreen interface within personal computers

    University essay from Institutionen för kommunikation, medier och it

    Author : Rafael Zerega Bravo; Borislav Lazarov; [2011]
    Keywords : touchscreen user interface human computer interaction personal computer fitts law;

    Abstract : Touchscreen technology is gradually becoming more popular and massive in our present society to the point where it is hard to find a person that has never used this interface system. Handheld devices such as mobile phones and tablets are predominantly based on touchscreens as the main way to interact with them. READ MORE