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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. How to Become a Successful Challenger Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
    Keywords : Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

    Abstract : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. READ MORE

  3. 2. Does media coverage of mass shootings contribute to copycats? : A systematic literature review

    University essay from Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Author : Ida Ayele; [2021]
    Keywords : mass shootings; contagion; imitation; copycat; media coverage; fame seeking; mass media;

    Abstract : This thesis provides a systematic literature review in order to accumulate and analyze previous research concerning the role of mass media's coverage of mass shootings in regards to copycats. Previous research indicates mass shootings are crimes where perpetrators take inspiration from one another and subsequently imitate each other. READ MORE

  4. 3. Suicide Narratives in Contemporary Japanese Newspapers: An Analysis of Media Inventories

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Michael Kleander; [2021]
    Keywords : Moral Panic; Suicide; Media; Narrative; Newspaper; Japan; Social Sciences;

    Abstract : Suicide in Japan has long been a debated topic. In recent decades, the focus has turned towards the media and the Werther effect (copycat suicides), which seemed to spark some arguable Moral Panics throughout the 2000s. In the following decade, suicides have subsequently decreased. READ MORE

  5. 4. Make it POP, copycat! : How Behance may affect creativity among designers in Sweden and in which ways the usage of Behance may affest users' perception about their own graphical work.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Daria Lewandowska; Sara Klint; [2021]
    Keywords : Social Media; Behance; Creativity; Graphic Design; Self-perception; Social Comparison; Social Network Systems;

    Abstract : Humans have the fundamental need to communicate with others and the eruption of social network systems’ (SNSs) have made this easier since we are connected all the time. One SNS that is growing more popular among graphic designers is Behance and this platform, along with its effects is investigated in this paper. READ MORE

  6. 5. Copycat Funds: Is This the End of Active Investing?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Emils Kreislers; Nikolajs Prihodko; [2016]
    Keywords : Mutual; Fund; Copycat; Investment; Strategy;

    Abstract : The aim of this paper is to see whether it is possible to efficiently copy the investment strategy of US equity-only mutual funds, based on their disclosure to the SEC. Copycat performance is evaluated at the full sample, and then in smaller groups in order to determine whether some types of funds are better candidates for copying. READ MORE