Essays about: "Copycat Brand"

Found 3 essays containing the words Copycat Brand.

1. 1. How to Become a Successful Challenger Brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
   Keywords : Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

   Abstract : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. READ MORE

3. 2. How do private labels affect innovation in the food industry?

   University essay from SLU/Dept. of Food Science

   Author : Sofia Glimvall; [2015]
   Keywords : private labels; national brands; competition; consumers; innovation; innovation effect;

   Abstract : There is a growing interest in private label products in the food industry and it has become an important strategy for food retailers to own and manage their own private label brands. Private labels have become a more popular topic to investigate, although so far, not much attention has been given towards the potential impacts private labels have on innovation. READ MORE

4. 3. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies

   University essay from Institutionen för marknadsföring (MF)

   Author : Viktor Lindh; Anders Ollevik; [2013]
   Keywords : ;

   Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE