Essays about: "Customer decision process"

Showing result 1 - 5 of 253 essays containing the words Customer decision process.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

4. 3. Probability of Default Machine Learning Modeling : A Stress Testing Evaluation

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Tobias Andersson; Mattias Mentes; [2023]
   Keywords : Probability of Default; Machine Learning; Stress Testing; Logistic Regression; Decision Tree; Random Forest; Artificial Neural Network;

   Abstract : This thesis aims to assist in the development of machine learning models tailored for stress testing. The main objective is to create models that can predict loan defaults while considering the impact of macroeconomic stress. READ MORE

5. 4. IMPACT OF AI ON DECISION MAKING: : AI REPUBLIC, A TELUS INTERNATIONAL CASE STUDY

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : UMUTONI JANE HABIMANA MONIQUE; NAJLA'A AREEF FALAH ALSAWAEER; [2023]
   Keywords : Artificial intelligence; cognitive ability; deductive approach; data; process; technology; predictability; decision making; qualitative;

   Abstract : Abstract The purpose of this master thesis is to conduct a Qualitative analysis on the impact of artificial intelligence (AI) on Telus International, a leading provider of customer service and business process outsourcing solutions using the deductive approach to collect the data. Through interviews with key respondents at the company and a review of relevant literature, this study aims to understand the ways in which artificial intelligence is being used at Telus International in the decision making process and the effects it has on the organisation. READ MORE

6. 5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE