Essays about: "DISTRIBUTION CHANNEL"

Showing result 21 - 25 of 172 essays containing the words DISTRIBUTION CHANNEL.

  1. 21. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  2. 22. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Fahlgren; Karin Östberg; [2022]
    Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

  3. 23. A Study on Data-driven Methods for Selection and Evaluation of Beam Subsets in 5G NR

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Nic Ekman; Ilias Theodoros Skordas; [2022]
    Keywords : 5G; NR; telecom; telecommunications; ML; machine learning; algorithms; beam; widebeam; propagation; beamforming; subset; RAN; radio; radio environment; ericsson; Technology and Engineering;

    Abstract : 5G New Radio is the next generation of mobile networks and it comes with promises of ultra-high speeds, ultra-high reliability and ultra-low latency. This has posed a challenge for the engineers entrusted with the task of finding solutions which could fulfil the specification, and as a result, some promising areas have received increased attention in recent years. READ MORE

  4. 24. Swedish Foreign Aid Engagement in Georgia : Through Neoclassical Realist Incentives

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Anton Schyllander; [2022]
    Keywords : Foreign Policy; Neoclassical Realism; Official Development Assistance; Foreign Aid;

    Abstract : In the wake of World War II, development aid became an important staple in alleviating impacted areas through external economic assistance by supporting infrastructure, income distribution, and inequality, and has become a global channel for less developed countries in an attempt to secure sustained development through the possibility of external inflows of resources. A rather crude measure of global foreign aid net flow for 2020 is around $194. READ MORE

  5. 25. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE