Essays about: "Daniel Fälldin"

Found 1 essay containing the words Daniel Fälldin.

  1. 1. Customer perceived value over time : A case study at Ericsson SoftLab

    University essay from Ekonomiska institutionen

    Author : Daniel Fälldin; Daniel Pettersson; [2002]
    Keywords : Business and economics; Relationship-marketing; customer value perception; joint value creation; changes in value perception; benefits and sacrifices; Peter Gustavsson.; Ekonomi;

    Abstract : Introduction: During the last years power have been passed from the producer to the consumer. Then, for any given firm, consumers play an increasingly important role. Firms sell not only within limits set by the price of competing products, but within limits set by buyers’ tastes as well. READ MORE