Essays about: "Danijela Kasnecovic"

Found 1 essay containing the words Danijela Kasnecovic.

  1. 1. Value selling strategy - Case study of ESAB Brazil

    University essay from Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi; Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi

    Author : Danijela Kasnecovic; [2011-06-16]
    Keywords : value; selling; strategy;

    Abstract : Executive summary The purpose of this thesis is to describe the value selling strategy and its impact on the sales development of ESAB Brazil. Central questions have been focusing on the influence of the value selling strategy on sales representatives of ESAB Brazil and on ESAB Brazil’s customers as well as on identifying factors for further development of the value selling strategy. READ MORE