Essays about: "Dual-brand Strategy"
Found 1 essay containing the words Dual-brand Strategy.
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1. Volvo CE in China : a case study of dual - brand strategy
University essay from Avdelningen för ekonomiAbstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE
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