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Found 4 essays matching the above criteria.

  1. 1. Japanese women’s language as spoken by foreign women in Elle Japon

    University essay from Lunds universitet/Japanska

    Author : Sara Kopelman; [2020]
    Keywords : Japanese language; gender; sociolinguistics; translation; foreigners; final particles; Languages and Literatures;

    Abstract : An interesting phenomenon seen in Japanese translations of foreign women’s speech is the tendency to make them speak using women’s language. Women’s language in Japanese refers to a set of characteristics, consisting mainly of sentence final forms such as wa or kashira, that form a speech norm for women. READ MORE

  3. 2. Feminism and Anti-Feminism in Harmony? : A Critical Discourse Analysis of Postfeminism in Women's Magazines

    University essay from Stockholms universitet/Engelska institutionen

    Author : Sofie Wahlström; [2016]
    Keywords : ;

    Abstract : This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. READ MORE

  4. 3. Market Orientation as a Branding Strategy

    University essay from Företagsekonomiska institutionen

    Author : Harriet Mellenius; [2008]
    Keywords : Market Orientation; Branding; Fashion;

    Abstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE

  5. 4. FASHIONING THE FEMALE : An Analysis of the “Fashionable Woman” in ELLE Magazine –Now and Then

    University essay from Medier och kommunikation

    Author : Heidi Marie Nömm; [2007]
    Keywords : Fashion; communication; representation; lifestyle; cultural studies; feminism; ELLE magazine; femininity.;

    Abstract : ABSTRACT Title: FASHIONING THE FEMALE - An Analysis of the “Fashionable Woman” in ELLE Magazine - Now and Then Number of pages: 57 (including diagrams and figures, excluding enclosures) Author: Heidi Marie Nömm Tutor: Ylva Ekström Course: Media and Communication Studies D Level, Master Thesis Period: Spring term 2007 University: Uppsala University Division of Media and Communication Department of Information Science Purpose/Aim: The purpose of this master thesis is to investigate how fashion can function as a communication channel and how the modern Swedish woman is represented in ELLE magazine within two different fashion decades, in 1992 and 2007. Material: Swedish ELLE magazines No. READ MORE