Essays about: "Eco-labels"

Showing result 21 - 25 of 44 essays containing the word Eco-labels.

1. 21. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

3. 22. False promise or promise with a fault : deciphering the effectiveness of eco-label governance in the german textile market

   University essay from Lunds universitet/LUCSUS

   Author : Markus Zwick; [2016]
   Keywords : decision making; governance; product certification; textiles; eco-label; environmental label; sustainability science; Social Sciences;

   Abstract : An understanding of the inherent effectiveness-potential of environmental product-labels is important because of the growing presence of these labels as governance regimes, especially in the textile market. The proper governance of eco-labels has the potential to assist with the transformation to more environmentally friendly consumption, but not enough is known about the inherent qualities that make a label effective or ineffective in communicating scientific environmental information. READ MORE

4. 23. Communication of sustainable fashion : To communicate sustainable fashion through the label

   University essay from Akademin för textil, teknik och ekonomi

   Author : Annika Karlsson; [2015]
   Keywords : Sustainability; Eco-label; Marketing; Visual communication; Message; Fashion supply chain; consumer behaviour;

   Abstract : The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. READ MORE

5. 24. Hospitality and Sustainability A case-study and comparison of the sustainability work by hotels in the Gothenburg area

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emelie Björnefors; Louise Kjellsson; [2014-08-14]
   Keywords : Hotels; Hospitality; Sustainability; Environment; Gothenburg;

   Abstract : Background and problem: The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. READ MORE

6. 25. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

   University essay from Umeå universitet/Företagsekonomi

   Author : Anders Reje; Elena Dreger; [2014]
   Keywords : Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

   Abstract : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. READ MORE