Advanced search
Showing result 1 - 5 of 32 essays matching the above criteria.
-
1. Born digital firms entry mode in foreign markets
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE
-
2. Digitalization as a tool in advanced business services’ SMEs’ internationalization
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE
-
3. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE
-
4. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE
-
5. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE