Essays about: "Erik Gruvfors"

Found 2 essays containing the words Erik Gruvfors.

1. 1. Let's Taco 'Bout Modularity - Investigating the potential fit of modularization in a service context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Johan Lundberg; Erik Gruvfors; [2018]
   Keywords : modularization; service firms; contextual fit; dual competitive advantage; restaurant industry;

   Abstract : Modularization has been shown to be a way for manufacturing firms to escape the dichotomy between efficiency and effectiveness and achieve a dual competitive advantage. The purpose of this thesis is to investigate to what extent modularization can help service firms achieve the same, by looking at contextual factors affecting the fit of a modular system. READ MORE

3. 2. Why companies cannot use carbon paper to develop products -A multiple case study of experimental product development processes

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Grahn; Erik Gruvfors; [2016]
   Keywords : Product development; Innovation; Iterative experiments; Startup; Context;

   Abstract : To avoid developing products that customers do not want, many companies use iterative experiments in their product development processes. Today's existing frameworks regarding iterative experiments provide generic tools for how to conduct experiments within product development. READ MORE