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Found 2 essays matching the above criteria.

1. 1. Branding for the Better: Sustainable branding as driver of more sustainable fashion consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Gustav Brengesjö; Erik Nordgren; [2016-09-21]
   Keywords : sustainable fashion; sustainable branding; consumer culture theory; performative branding;

   Abstract : This article focuses on how sustainable branding within the fashion industry can drive more sustainable fashion consumption. Present Western fashion industry is characterized by unsustainable consumption, where consumers’ urge to keep up with fast-changing trends using cultural and symbolic meanings prevents more sustainable fashion consumption development. READ MORE

3. 2. Adoption of management innovations: motivation, timing and extent of implementation

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Philip Engsfelt; Erik Nordgren; [2014-10-21]
   Keywords : Adoption motivation; adoption timing; implementation; ISO 9001; ISO 14001; economic gains; economic losses; social gains; social losses; forced selection; characteristics of innovations;

   Abstract : Purpose The first purpose of this study is to further empirically test the validity of Kennedy and Fiss’ (2009) framework about the connections between adoption motivation and timing as well as between adoption motivation and the extent of practice implementation when adopting a management innovation. In addition, the study also aims at developing the framework by extending its set of motivations by adding forced selection. READ MORE