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1. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE
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