Essays about: "Ethics in advertising and marketing"

Showing result 1 - 5 of 7 essays containing the words Ethics in advertising and marketing.

1. 1. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Alice Goret; Erik Lifvergren; [2022]
   Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

   Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

3. 2. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christopher Klee; [2021]
   Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

   Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

4. 3. The Shades of Styles : A human search for words communicating all aspects of styles.

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Erlend Hellerslien; [2021]
   Keywords : Style; Styles; Shades of Styles; Digital Style; Design Theory; Semiotic Theory; Semiotics; Semantics; Seethics; Design Inclusion; User Experience Design; Cultural Analytics; Visual Worlds; Art Historical Writing; Digital Art History; Visual Studies; Visual Literacy; Human Communication; Digital Style Dictionary; Digital Visual Compass; Spectrum; Reality; Multi Realities; Core Reality; Abstract Reality; Surreal Reality; Artifical Reality; Phenomenolgy; Moral; Ethics; Labels; Critical Terms; Aspects of Seeing; Representation; Transpace Style; Swisch; Style; Medium; RAW; Image; Artifical Intelligence; AI; Visual Exploration; Humankind; Fundamentals; Bias; Gizmos; Hyperreality; Mythologies; Sterotyping; Discrimination; Stories of Art; Synesthesia; Post-truth; Fake Photo; Creativity; Art Direction; Editing; Advertising; Manipulation; Marketing; Animation; Photography; Film; Ilustration; Graphic Design; Arcitecture; Color; Icon; Beauty; Human Commonality; Respect; Diversity;

   Abstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE

5. 4. Alcohol advertising : A Minor Field Study in Cape Town.

   University essay from Högskolan Dalarna/Bildproduktion

   Author : Pavlina Arsova; [2018]
   Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

   Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

6. 5. Appeals in Web Advertising : Exploring the influence of ethical and financial appeals on consumer attitudes

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Filosofiska fakulteten

   Author : Jonas Klingström; [2014]
   Keywords : marketing; attitudes; advertising; appeal;

   Abstract : Advertising has been a common element in the web experience for years. Advertisers can use many strategies to reach their intended consumer, and can appeal to for example rationality, emotion or ethics. READ MORE