Essays about: "Fast Fashion Industry"

Showing result 11 - 15 of 158 essays containing the words Fast Fashion Industry.

1. 11. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Elverlind; Sandra Lien; [2023]
   Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

   Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

3. 12. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Josefin Johnsson; Rebecca Dyring-Bro; Ronja Sten; [2023]
   Keywords : Customer awareness; Transparency; Sustainability reports; Fast fashion; Pollution - Sustainable development; Climate impact; Environmental footprint; Sustainability Awareness  ;

   Abstract : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. READ MORE

4. 13. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
   Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

   Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

5. 14. Reconciling Sufficiency and Profitability in Fashion: A Case Study of Sufficiency-Driven SMEs and their Business Models in the French Fashion Industry

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maëlle Soulis; [2023]
   Keywords : sufficiency; fashion industry; business models; sustainable consumption; sustainable fashion; Earth and Environmental Sciences;

   Abstract : Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. READ MORE

6. 15. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE