Search for essays about: "consumer behavior"

Showing result 1 - 5 of 44 essays containing the words consumer behavior.

  2. 1. The impact of brand on Thai female consumer in purchase decision of foreign makeup product

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Anantaya Ponbamrungwong; Sirada Chandsawang; [2009]
    Keywords : Cosmetic; Makeup products; Brand equity; Purchase decision;

    Abstract : Date: 2009-06-02Program: International MarketingAuthors: Anantaya Ponbamrungwong & Sirada ChandsawangTitle: The impact of brand on Thai female consumer in purchase decision of foreign makeup productResearch Question: Does brand equity affect Thai female consumer in foreign makeup product purchase?Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE

  4. 2. Imitation brand

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Puwei Xu; Shuyi Liu; [2009]
    Keywords : imitation brand;

    Abstract : China is regarded as a leading exporter of imitated goods to the world. In recent years, the product of imitation brand begins to emerge and become popular in the domestic market. READ MORE

  5. 3. Marketing Strategies during financial crisis

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Barbara Hruzova; [2009]
    Keywords : Marketing; financial crisis;

    Abstract : The current financial crisis has spread around the world and no business sector has stayed untouched. While companies in some sectors have been forced to close down or lay off employees, companies in the food retail sector mainly have to adapt to their customers´ preferences, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. READ MORE

  6. 4. The Downward Effect of Ethics in the Value Chain

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nicole Böke; Dewy F. Mulder; [2009]
    Keywords : Ethics; Value chain; Business Ethics; Single Case study; Corporate social responsibility; Code of conduct; proactive; reactive; marketing;

    Abstract : The media has responded toward unethical behavior in rainforests during the ‘80’s, triggeringthe still upcoming trend of investigation of ethical considerations, as described by Macfarlane(1995). Many researchers are constantly improving the ethical theories and showingcontinued change in the perception of ethics (Svensson & Wood, 2007)The purpose of this research is to identify the effect of ethics on the proactive or reactivebehavior of companies, with a downward tendency provided in the value chain. READ MORE

  7. 5. Markets-as-Mobile-Networks: How Co-production and Cooperation Shape Emerging Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jan Björk; Sarah Huh; [2009]
    Keywords : New Media; Mobile TV; Consumer Co-production; Strategy; Scenario Modelling;

    Abstract : As mobile video services enter the awareness of consumers, the industrywill need to reorganize itself in new ways. Which market actors will benefit from this, and which will be eliminated as a result?The purpose of this thesis is to develop knowledge of, and produce a theoretical framework surrounding, consumer value attribution and actor value constellations of mobile TV services. READ MORE