Search for essays about: "consumer behavior"

Showing result 1 - 5 of 69 essays containing the words consumer behavior.

  2. 1. The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Phantaporn Chaipornmetta; [2010]
    Keywords : ;

    Abstract : .... READ MORE

  4. 2. Consumer Buying Behaviour in a Green Supply Chain Management Context : A Study in the Dutch Electronics Industry

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Martijn Tobé; Patcharapan Pankaew; [2010]
    Keywords : green supply chain management; consumer buying behavior; electronics industry; The Netherlands;

    Abstract : Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. READ MORE

  5. 3. Drinking coffee for a better world

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Emma Renström; Martina Börjesson; [2010]
    Keywords : Fair trade; consumer behavior and co branding;

    Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE

  6. 4. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Keywords : Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Abstract : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. READ MORE

  7. 5. Successful E-tailing : A qualitative study of how asmall scale web shop can market itself

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : BoYou Yang; Maja Sandow; [2010]
    Keywords : ;

    Abstract : Online shopping becomes more and more popular, and the number of web shops isincreasing rapidly. However, the competition is hard and many cannot survive for long.A friend of ours, Linda, is planning to open a web shop selling hosieries like stockingsand leggings. She has identified her target group, but feels insecure how to attract hercustomers. READ MORE