Essays about: "Felix Bergström"

Found 4 essays containing the words Felix Bergström.

  1. 1. Blockchain technology, an enabling force: : Getting access to a new spectrum of international markets

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Felix Albrektson; Max Bergström; [2022]
    Keywords : ;

    Abstract : The impact that technology has on modern international business is comprehensive, it has, and is transforming the way that business and interaction are conducted across borders. Through development of new technologies arises opportunities to be exploited in the search for beneficial advantages. READ MORE

  3. 2. The Rise of Populism: Effect on National Stock Market Returns and Volatility

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Gabriella Bergström; Felix Orth; [2018]
    Keywords : Populism; Equity Returns; Volatility; Europe;

    Abstract : This paper investigates whether the increase in electoral success of populist extreme parties has an impact on short-term equity market returns and volatility by looking at a sample of 192 European elections. Using a cross-national regression methodology, we find that a large change in the share of seats in the national parliament held by populist extreme parties has a negative impact on national equity market returns. READ MORE

  4. 3. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bergström; Jon Ones; [2013]
    Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

  5. 4. Brand Management : A qualitative study on branding in a SME

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Karl Bergström; Jens Landgren; Felix Müntzing; [2010]
    Keywords : Brand Management; branding SME;

    Abstract : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. READ MORE