Essays about: "Firestorms"

Found 3 essays containing the word Firestorms.

  1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nina Björnsson; [2023]
    Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

  3. 2. Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Luisa Elena Falkenstein; [2019]
    Keywords : Content Analysis; Humor; Online Marketing; Crisis Communication; Twitter; Online Firestorm;

    Abstract : In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. READ MORE

  4. 3. Världsarvet Hälsingegårdar, vegetationsbrand och varsam klimatanpassning -Gammelgården och Bommars idag och i ett framtida klimat - en geografisk riskanalys

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Sofie Linder; [2016]
    Keywords : risk analysis; climate change adaptation; cultural heritage; climate change; forest fire; Decorated farmhouses of Hälsingland; Earth and Environmental Sciences;

    Abstract : Decorated Farmhouses of Hälsingland is one of Sweden’s fifteen World Heritages. Climate change impacts affect the sites in different ways. Cycles of drought can result in increased risk of fire in areas surrounding settlement and the cultural heritage. READ MORE